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Creative

Leo Burnett Sydney and M&C Saatchi Sydney lead Asia-Pacific agency pack in The Work 2016

Campaign Brief, 2 weeks ago

Leo Burnett Sydney had 34 acceptances, ahead of M&C Saatchi, Sydney with 30. Y&R New Zealand was ranked #3 with 25 acceptances and Colenso BBDO Auckland took the #4 spot

Leo Burnett Sydney and M&C Saatchi Sydney lead Asia-Pacific agency pack in The Work 2016

For the fifth year in a row Leo Burnett Sydney has taken out the 'Agency of The Work' honour with the most number of acceptances from the Asia-Pacific in Campaign Brief's The Work 2016.

Leo Burnett Sydney had 34 acceptances, ahead of M&C Saatchi, Sydney with 30. Y&R New Zealand was ranked #3 with 25 acceptances, Colenso BBDO Auckland took the #4 spot with 23 acceptances and Whybin\TBWA Melbourne was ranked #5 with 15 acceptances.

Leo Burnett Sydney's best performing campaign was its highly-awarded "Men Like Us Like Rum" multi-media campaign for Bundaberg Rum. New Zealand's best performing campaign across multiple categories was Burger King "McWhopper" via Y&R New Zealand, one of the most awarded campaigns in the world in 2016.

This year 611 ads and campaigns were accepted from the Asia-Pacific region into The Work 2016.

TOP 20 AGENCIES IN ASIA-PACIFIC
1. Leo Burnett Sydney (34)
2. M&C Saatchi Sydney (30)
3. Y&R New Zealand (25)
4. Colenso BBDO Auckland (23)
5. Whybin\TBWA Melbourne (15)
6. CJ WORX Bangkok (14)
7. GPY&R Melbourne (13)
8. Leo Burnett Melbourne (12)
9. Clemenger BBDO Melbourne (11)
9. Leo Burnett Malaysia (11)
11. BBDO Bangkok (11)
11. BMF Sydney (10)
11. The Brand Agency Perth (10)
11. Clemenger BBDO Sydney (10)
11. Leo Burnett Taiwan (10)
16. ADK Taiwan (9)
16. Clemenger BBDO Wellington (9)
16. FCB New Zealand (9)
16. Grey Group Singapore (9)
16. Ogilvy & Mather Hong Kong (9)

Now in its 13th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of the best advertising creativity for the entire Asia Pacific region. 

There are three things that differentiate The Work from traditional award shows:

Firstly, entries are free.

Secondly, we are selective - to qualify for entry the ad or campaign must have already passed an awards jury and been selected as a finalist or winner at a recognised and respected awards show.

Thirdly, there are no wasted entry fees on work that doesn't make the cut - only entries that are accepted into The Work incur an acceptance fee.

This year The Work attracted just over 2,000 entries.


TOP AGENCIES IN EACH COUNTRY:

AUSTRALIA
1. Leo Burnett Sydney (34)
2. M&C Saatchi Sydney (30)
3. Whybin\TBWA Melbourne (15)
4. GPY&R Melbourne (14)
5. Leo Burnett Melbourne (12)
6. Clemenger BBDO Melbourne (11)
7. BMF Sydney (10)
7. The Brand Agency Perth (10)
7. Clemenger BBDO Sydney (10)
10. DDB Melbourne (8)
10. The Monkeys Sydney (8)
12. GPY&R Brisbane (7)
12. J Walter Thompson Sydney (7)
12. Ogilvy Sydney (7)
15. The Works Sydney (6)
16. 303 Mullen Lowe Perth (5)
16. 303 Mullen Lowe Sydney (5)
16. Host Sydney (5)
19. DDB Sydney (4)
19. Emotive Sydney (4)
19. GPY&R Sydney (4)
19. KWP! Adelaide (4)
23. The Hallway Sydney (3)
23. J Walter Thompson Perth (3)
23. Showpony Adelaide (3)
23. Traffik Sydney (3)
27. BWM Dentsu Sydney (2)
27. Joy Sydney (2)
27. Mediacom Sydney (2)
27. McCann Melbourne (2)
27. VCCP Sydney (2)
32. Grey Sydney (1)
32. Havas Sydney (1)
32. Liquid Interactive (1)

CHINA
1. Saatchi & Saatchi Shanghai (6)
2. Fred & Farid Shanghai (5)
2. Ogilvy & Mather Shanghai (5)
4. Y&R Shanghai (4)
4. Beijing Dentsu (4)
6. Publicis Shanghai (3)
7. J Walter Thompson Shanghai (2)

HONG KONG
1. Ogilvy & Mather Hong Kong (9)
2. Cheil Hong Kong (5)
2. McCann & Spencer Hong Kong (5)
4. Red Fuse Hong Kong (1)
4. J Walter Thompson Hong Kong (1)

INDIA
1. Ogilvy & Mather Mumbai (8)
2. McCann Worldwide Mumbai (3)
2. TBWA India, Mumbai (3)
4. Contract Advertising Mumbai (2)
5. Ogilvy & Mather Bangalore (1)

INDONESIA
1. Leo Burnett Indonesia (7)
1. J Walter Thompson Jakarta (7)
2. Lowe Indonesia (6)
3. Dentsu Indonesia (3)

JAPAN
1. Leo Burnett/Beacon Tokyo (3)
2. J Walter Thompson Tokyo (2)

MALAYSIA
1. Leo Burnett Malaysia (11)
2. McCann Malaysia (7)
3. BBDO Malaysia (6)
4. Dentsu Utama Malaysia (3)
5. TBWA Malaysia (2)
5. Y&R Malaysia (2)
7. Havas Worldwide Kuala Lumpur (1)

NEW ZEALAND
1. Y&R New Zealand (25)
2. Colenso BBDO Auckland (23)
3. Clemenger BBDO Wellington (9)
3. FCB New Zealand (9)
5. DDB New Zealand (3)
6. Barnes Catmur & Friends (2)
7. Beat (1)
7. Mediaworks (1)

THE PHILIPPINES
1. ACE Saatchi & Saatchi Philippines (7)
2. BBDO Guerrero Philippines (5)
2. TBWA Santiago Mangada Puno Manila (5)
4. Dentsu Philippines (4)
4. J Walter Thompson Philippines (4)
6. Leo Burnett Manila (3)
6. DDB Philippines (3)
8. Publicis Jimenez Basic Philippines (2)
8. Y&R Philippines (2)

SINGAPORE
1. Grey Group Singapore (9)
2. BBH Asia Pacific Singapore (5)
3. J Walter Thompson Singapore (2)
3. Y&R Singapore (2)
3. Havas Singapore (2)
6. BBDO Singapore (1)
6. TBWA Singapore (1)
6. Ogilvy & Mather Singapore (1)

SOUTH KOREA
1. Cheil Worldwide South Korea (4)

SRI LANKA
1. Leo Burnett Solutions (3)
2. TBWA Sri Lanka (2)

TAIWAN
1. Leo Burnett Taiwan (10)
2. ADK Taiwan (9)
3. J Walter Thompson Taiwan (4)
4. Inspire Digita Taiwan (1)

THAILAND
1. CJ WORX Bangkok (14)
2. BBDO Bangkok (11)
3. Leo Burnett Bangkok (8)
4. GreynJ United (7)
5. Creative Juice Bangkok (3)
5. Dentsu Plus Bangkok (3)
7. Dentsu Thailand (2)
8. Pratik Bangkok (1)

VIETNAM
1. Ogilvy & Mather Vietnam (6)
2. Y&R Vietnam (1)
2. DDB Group Vietnam (1)

VIEW THE WORK 2016