Leo Burnett Indonesia Appointed Creative Agency For Popmie And Chitato

Leo Burnett Indonesia has been appointed by PT Indofood as its creative agency of record for Popmie and Chitato following two separate creative pitches. The agency saw off competition from JWT and Coleman Handoko for Popmie; as well as Hakuhodo, Lowe and Y&R for Chitato. JWT is the incumbent agency for both brands. 

“Being appointed by Indofood, the largest food manufacturer in Indonesia to handle Popmie and Chitato, both leaders in their categories locally is an incredible opportunity for us. We are psyched and committed to delivering great work that will help elevate these two brands to the next level. Beyond this, we want to be a strong partner to Indofood to help them achieve their business ambitions and goals through creativity, which we believe is the most powerful competitive advantage in business today,” said Anne Ridwan, managing director, Leo Burnett Indonesia. 

PT Indofood Sukses Makmur Tbk (“Indofood”) is the leading “total food solutions” company in Indonesia, with operations in all stages of food manufacturing from the production of raw materials and their processing through to consumer products in the market.