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Leo Burnett Gets Freshly Prepared in New Campaign for McDonald's

The spot, directed by David Kerr, is targeted at those who rise but don't necessarily shine in the mornings

Leo Burnett Gets Freshly Prepared in New Campaign for McDonald's

McDonald’s has launched a new TV campaign celebrating the freshness and quality of its breakfasts.

The TV ad, created by Leo Burnett, contrasts the freshly prepared quality of McDonald’s breakfasts with the characteristics of those of us who rise but don’t necessarily shine in the morning times.

The ad shows a sleepy man making an order at a McDonald’s Drive Thru who doesn’t realise he is actually talking to a bin. The end line is: “Our breakfasts are freshly prepared, even if you’re not.”

Thead will launch on TV on Wednesday, 12th October across the UK.

Creative Agency

Creative Agency: Leo Burnett

Creative Director: Matt Lee and Pete Heyes

Copywriter: Harry Osborne and Sam Sword

Art Director: Harry Osborne and Sam Sword

Agency Production: Hannah Boase

Account Executive: Vicki Sinclair

Account Manager: Steph Bates

Account Director: Beth Watts

Production Company

Director: David Kerr

Producer: Emma Butterworth


Editor: Adam Spivey

Post Production / VFX

Post Production Company: MPC


Sound Design: Dugal Macdiarmid - Wave

Category: Food , Savoury

Genre: Comedy , PR