Leo Burnett Gets Freshly Prepared in New Campaign for McDonald's
McDonald’s has launched a new TV campaign celebrating the freshness and quality of its breakfasts.
The TV ad, created by Leo Burnett, contrasts the freshly prepared quality of McDonald’s breakfasts with the characteristics of those of us who rise but don’t necessarily shine in the morning times.
The ad shows a sleepy man making an order at a McDonald’s Drive Thru who doesn’t realise he is actually talking to a bin. The end line is: “Our breakfasts are freshly prepared, even if you’re not.”
Thead will launch on TV on Wednesday, 12th October across the UK.
Art Director: Harry Osborne and Sam Sword
Creative Director: Matt Lee and Pete Heyes
Creative Agency: Leo Burnett
Copywriter: Harry Osborne and Sam Sword
Agency Production: Hannah Boase
Account Manager: Steph Bates
Account Executive: Vicki Sinclair
Account Director: Beth Watts
Music and Sound
Sound Design: Dugal Macdiarmid - Wave
Editor: Adam Spivey
Post Production / VFX
Post Production House: MPC
Producer: Emma Butterworth
Director: David Kerr
Category: Food , Savoury
Genre: Comedy , PR