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Left TWIX or Right TWIX? It's Time to 'DeSide' in Latest Campaign

BBDO NY launches new comedic spots directed by Biscuit's Aaron Stoller

Left TWIX or Right TWIX? It's Time to 'DeSide' in Latest Campaign

The time has arrived. Left TWIX and Right TWIX each have their own unique package, meaning fans can finally have two of their favourite cookie caramel chocolate bars in every TWIX pack. For those without a favourite, it’s time to 'deSide'.

Which side are you? Left TWIX or Right TWIX?

For everyone having a tough time choosing, TWIX is prepared to help fans pick which side is right (or left). Custodians can grab a new Left TWIX pack, but janitors will want to grab a Right TWIX. Singers – Left TWIX, vocalists – Right TWIX. Bouncers should go for Left TWIX, but doormen, clearly, Right TWIX. See, it’s easy.

“TWIX is out to celebrate things in the real world that are the same, but different – just like Left TWIX and Right TWIX,” said Allison Miazga-Bedrick, TWIX Brand Director, Mars Chocolate North America. “We know many fans have a preference when it comes to Left or Right TWIX and we’re excited to now offer a pack for each side.”

To help introduce the new Left TWIX and Right TWIX packs, the brand debuted the #LeftTWIX Vinyl Shop / #RightTWIX Record Store at SXSW Music Festival. TWIX will continue to appear at music festivals over the next several months, including Lollapalooza, Music Midtown and iHeartRadio Music Festival, asking fans to deSide: #LeftTWIX or #RightTWIX.

The brand will roll out a new 15 second television advertising spot, “Undertaker/Mortician,” and 30 second online videos, created by BBDO New York. Additionally, the campaign will include new Hispanic spots – 15 second television advertising spots as well as 15 and 30 second online videos, each with unique storylines.

Creative Agency

Creative Agency: BBDO NY

Creative Director: Peter Alsante, Kim Baskinger

Executive Creative Director: Gianfranco Arena, Peter Kain

Chief Creative Officer: David Lubars, Greg Hahn

Executive Producer: (Group) Amy Wertheimer, Alex Gianni, (Music) Melissa Chester

President: Kirsten Flanik

Account Executive: Danee Fields

Director of Integrated Production: David Rolfe

Senior Planner: Sean Stogner

Senior Copywriter: Bryan Stokely

Senior Art Director: Martins Zelcs

Social Media Copywriter: Jeff Regan

Planning Director: (Group) Annemarie Norris, Christina Stoddard

Account Manager: Aparna Joshi

Account Director: Susannah Keller, Lisa Piliguian, Tani Corbacho

Production Company

Production Company: Biscuit

Director: Aaron Stoller

DOP: Bob Yoeman

Producer: Cindy Becker

Managing Director: Shawn Lacy

Head of Production: Mercedes Allen-Sarria, Rachel Glaub

Executive Producers: Holly Vega

Production Manager: Ash Marshall

Production Designer: Samantha Gore


Edit Company: N06

Editor: Jason Macdonald

Edit Assistant: Ryan Bukowski, Ling Chua

Executive Producer: Corina Dennison

Senior Producer: Laura Molinaro

Post Production / VFX

Flame Artists: Mark Reyes

Flame: Ed Skupeen


Audio Post Production: Sound Lounge

Mix: Tom Jucarons

Category: Food , Snacks and confectionary

Genre: Comedy