Left TWIX or Right TWIX? It's Time to 'DeSide' in Latest Campaign

The time has arrived. Left TWIX and Right TWIX each have their own unique package, meaning fans can finally have two of their favourite cookie caramel chocolate bars in every TWIX pack. For those without a favourite, it’s time to 'deSide'.

Which side are you? Left TWIX or Right TWIX?

For everyone having a tough time choosing, TWIX is prepared to help fans pick which side is right (or left). Custodians can grab a new Left TWIX pack, but janitors will want to grab a Right TWIX. Singers – Left TWIX, vocalists – Right TWIX. Bouncers should go for Left TWIX, but doormen, clearly, Right TWIX. See, it’s easy.

“TWIX is out to celebrate things in the real world that are the same, but different – just like Left TWIX and Right TWIX,” said Allison Miazga-Bedrick, TWIX Brand Director, Mars Chocolate North America. “We know many fans have a preference when it comes to Left or Right TWIX and we’re excited to now offer a pack for each side.”

To help introduce the new Left TWIX and Right TWIX packs, the brand debuted the #LeftTWIX Vinyl Shop / #RightTWIX Record Store at SXSW Music Festival. TWIX will continue to appear at music festivals over the next several months, including Lollapalooza, Music Midtown and iHeartRadio Music Festival, asking fans to deSide: #LeftTWIX or #RightTWIX.

The brand will roll out a new 15 second television advertising spot, “Undertaker/Mortician,” and 30 second online videos, created by BBDO New York. Additionally, the campaign will include new Hispanic spots – 15 second television advertising spots as well as 15 and 30 second online videos, each with unique storylines.