LBB Academy Prepares for First Class
Making an ad is as simple as lights, camera, action – right? Not always. That’s why we’re launching the LBB Academy, an event which puts the production process in the spotlight.
The LBB team have been lucky enough to work in agencies, post house and production companies and we know that collaboration is the key to great advertising – and that’s always easier when everyone involved has a good awareness of what each party actually does. We also know just how tricky it can be to understand how a seemingly ‘little’ fix or a ‘short cut’ in production can have a knock on effect in the process.
The LBB Academy will cut through the jargon and invite everyone from clients to creatives, account staff to TV producers to peer behind the curtain and learn how commercials make the leap from storyboard to screen. Discussion-led workshops will be chaired by insiders from across production and post who share our love for the industry. Ever harboured any questions or curiosity about the production process? You only need to ask. As an open and informal forum, the LBB Academy gives you the chance to raise the issues that matter to you.
Little Black Book would like to invite clients and agency staff to the LBB Academy. The event will take place from 17-18 September in London. Space on this free and interactive workshop is limited, so let us know who from your company could benefit from a very rare, very rounded couple of days of education. Contact Matt Cooper matt@LBBOnline.com or +44 (0) 207 539 8575.
The two-day event will bring client and agency together in a production/post-production environment, in order to understand just how a spot is put together. The Academy experience is an opportunity to gain the knowledge and insight that can take up to 10 years in the advertising industry to learn.
Agenda:
Monday 17th September 2012 at Soho House, London Entrance at 21 Old Compton Street Soho W1D 5JJ Please arrive at 9:30 sharp for a coffee and prompt 10am start
10:00am - 1:30pm Jeremy Williams from Great Guns Productions- The production process
Lunch at Prix Fixe
3:00pm - 5:00pm (max) Nick Payne from The Works and Simon Elms from Eclectic Music - The music production world Evening - Drinks, networking and discussion
Tuesday 18th September at Rushes Post Production, London
66 Old Compton Street Soho W1D 4UH
Please arrive at 9:30 sharp for a coffee and prompt 10am start
On this day we will split into 2 groups and will learn what each department and suite in a post house does during the online/vfx process.
Managed by Anthony MacAffrey and various operators
Group 1 -Telecine 10.00-11.00, Flame Suites 11.30-12.30, CG 13.00-14.00
Group 2 -CG 10.00-11.00, Telecine 11.30-12.30 Flame Suites 13.00-14.00
Lunch at Rushes
3:00pm and 4:00pm (finishing at 5:00)- The Off-Line process by SJ and Guy Savin at Marshall Street Editors (2 groups will be split for 2 x 1 hour
visits)
Evening - Drinks, networking and discussion for those who want to stay on
Each module will be followed by a discussion opportunity and both days will end with a social drinks allowing some all-important networking and mingling time.
The LBB Academy is sponsored by Great Guns, LIA, Rushes, The Works Music, Adstream, Eclectic Music & Sound and Marshall Street Editors.
