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Laughlin Constable Named Creative Agency of Record for Mills Fleet Farm

10/05/2018
Advertising Agency
Chicago, USA
23
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Report shows new findings about tech, tailored creativity and emotional engagement
Laughlin Constable (LC) announced today that it has been named Creative Agency of Record for Mills Fleet Farm, the Midwest retail chain. LC will manage all creative concepting and production for television, OOH and radio advertising. 

Mills Fleet Farm wanted to increase brand and product awareness with consumers in both existing and new markets, as it plans to open five new stores in Wisconsin and Iowa in 2018. “We need to develop a bold campaign to continue to drive brand appeal and sales growth,” said Terry Brophey, Chief Marketing Officer of Mills Fleet Farm. “LC is the perfect agency partner to showcase our deep assortment of products and reinforce the strong emotional connection to our audience.”

“Mills Fleet Farm holds a special place in the hearts of many LC employees because of its deep Midwestern roots,” said Mat Lignel, President, CEO, Laughlin Constable. “While most retailers are navigating business declines, Mills Fleet Farm is a passion brand that is experiencing aggressive growth. We look forward to tapping into that passion to create a campaign as unique as the brand to help take it to the next level.”

LC is responsible for Mills Fleet Farms’ advertising campaigns as well as assisting with all creative assets for catalogs, print ads and sponsorships. The first creative campaign will debut later this summer. 
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