Ladbrokes appoints Saatchi & Saatchi Australia

Following a competitive pitch, Saatchi & Saatchi has been appointed by Ladbrokes, a global leader in the betting and gaming market and Australia's most innovative bookmaker.

Says Dean Shannon, CEO of Ladbrokes: "Following a competitive pitch process we've appointed Saatchi & Saatchi as our creative agency partner. At Ladbrokes we continually endeavour to be first to market with new products and innovations and the brand platform and campaign presented by Saatchi & Saatchi will help us to continue to change the game."

Says Michael Rebelo, CEO of Saatchi & Saatchi Australia: "We're excited to be appointed by Ladbrokes, they're a great team of people with an ambitious vision for their brand that we can help drive with creativity. The online betting category is highly competitive, high growth and full of creative opportunity. We're looking forward to the challenge in partnership with Ladbrokes."