Ladbrokes and Saatchi & Saatchi Ask Punters if They're Up For The Challenge

Ladbrokes has just released its new brand campaign, created by Saatchi & Saatchi Australia. The work unveils the new local positioning for the bookmaker and is the first major delivery since the agency won the account following a competitive pitch in April.
 
Capturing the excitement of competitive sport, the powerful, emotive spot issues a challenge to punters and is a notable departure from the usual category conventions.
 
The campaign is now live and will roll out across national print, digital, social, broadcast, radio and cinema platforms.