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Editors' Choice

Lacoste Celebrates The Polo’s Timelessness in Gorgeous, Time-Travelling Film

Editors' Choice: This exciting, lusciously shot film was created by BETC Paris and directed by Seb Edwards

Lacoste Celebrates The Polo’s Timelessness in Gorgeous, Time-Travelling Film

Lacoste communications play with time as much they plays with desire. Whether it be making time stop, like in 2014’s The Big Leap, or having the protagonist of its latest film, ‘Timeless’, cross decades to chase the love of his life. 

The gorgeous spot was created by BETC Paris and directed by Seb Edwards through Wanda and Academy. 

In a way, both of the above mentioned stories tell the essence of the brand and its most iconic piece, the polo: its desirability resists the evolution of time, its elegance timeless.






Advertiser

Brand: Lacoste

Creative Agency

TV Producer: Fabrice Brovelli

Executive Creative Director: Remi Babinet

Creative Director: Antoine Choque

Creative Agency: BETC Paris

Copywriter: Olivier Aumard

Art Director: Aurelie Scalabre

Offline

Executive Producer: Chris Allen

Editor: Russell Icke

Edit Company: Whitehouse Post

Post Production / VFX

VFX Supervisor: Stéphane Allender

Producer: Laurent Seigneur (Wanda), Christophe Huchet, Xavier Questel (Mikros)

Post Production House: Mikros Image

Grade: MPC

Colourist: Jean-Clement Soret

Production Company

Production Manager: Aurelie Mention

Line Producer: Alexia Levy

Executive Producer: Helene Segol

Production Company: Wanda/Academy

Director: Seb Edwards

Category: Clothing/fashion , Day/night wear

Genre: Fashion & Beauty , In-camera effects , People , Stunts , Visual VFX