Lab Welcomes Nick Craske as Creative Director

Lab is delighted to announce that highly regarded Nick Craske joins the agency as Creative Director. With extensive experience within the digital industry, Craske joining the team is another step towards Lab's goal of becoming the most human-savvy digital agency in the world.

Craske’s impressive resume includes working for agencies such as Digitas LBi, R/GA, Isobar and Cheil London. As Creative Director at Lab, Craske will strengthen the studio team, generating creative that continues to move client’s businesses forward.

Founder and MD, Jonny Tooze, said, “We are all hugely excited to have Nick on board. His experience in both medium and large agencies is a timely addition to the Lab leadership team as we continue to deliver more value and attract larger accounts. Nick is a true creative and will add a valuable perspective as we blend technology, creativity and human understanding to create something magical.”

Nick Craske comments, “It was a creative opportunity I couldn’t pass up. Lab have a spectacular and rapidly growing client roster, a strong and energetic leadership team, and a unique strategic offering delivered by the growing talented crew. The opportunity here, to generate powerful, effective and business-driving, human-centred solutions, is massive.”