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Opinion and Insight

Lab Unveils the 'Curiosity in the Lab' Whitepaper

Lab, 7 months, 1 week ago

Lab has used neuromarketing tools to discover the sensory preferences, knee-jerk reactions and intrinsic motives of users

Lab Unveils the 'Curiosity in the Lab' Whitepaper

Do we respond more quickly to icons or words? 
How much are we ’primed’ by colour? 
What are our personal values in relation to online experience? 

Lab loves to experiment and ask questions that they don’t (yet) know the answer to.

Taking every chance they can to learn and develop, Lab saw the launch party of their new brand as a perfect opportunity to run a playful test. Lab wanted to use neuromarketing tools to discover the sensory preferences, knee-jerk reactions and intrinsic motives of users.

Most of Lab's day-to-day UX and neuro testing involves existing media or new designs; but in this case they were able to create some pages purely as a test stimulus. This allowed them to manipulate the content so answers could be even more insightful.

The tests resulted in some interesting insights, but also provoked some new questions for our next experiment. We prepared individual user reports for test subjects, but also created a whitepaper with generalised results for you to download and discover a bit more about how we all react to what we see on screen.


Want to hear more? 
Lab is a digital agency that puts human understanding at the heart of what they do to make digital experiences more engaging and effective. If you are interested in the field of neuromarketing please get in touch at hello@lab.co.uk or call us at 0207 183 6668.

Genre: Digital , Experiential