Lab Rooms Launches Unique 17th Century Location ‘Amsterdam Canal House’

Innovative startup Lab Rooms celebrates the launch of a unique 17th century location to facilitate pressure cooker experiences to gather valuable insights fast.

The new location in Amsterdam’s city centre builds on the company’s mission to help businesses unleash their creativity and break people out of the ‘boring corporate world'.

Since its inception, Lab Rooms has partnered with The Student Hotel to run its sessions. This week, with the opening of the Lab Rooms Canal House, the team are stepping further outside of the box.

As Femke Storm, co-founder of Lab Rooms, says: “We’re excited to now be offering the Lab Rooms experience in a real home. There’s something magical that happens when employees are taken out of their corporate environment and into a safe place where walls can come down."

The Canal House pays tribute to the city’s unique identity, says CEO Martijn Boomsma: “Amsterdam is, and has always been, about innovation. The canal house is a throwback to the past, but what we’re doing inside is all about the new. By opening our door, and saying “welcome home” we invite people to talk frankly, honestly and openly with one another. These are all parts of our Dutch DNA, and we want to provide everyone - individuals and companies - with this experience.”