La Pac Welcomes Pedro Martín-Calero
La Pac has announced the signing of Pedro Martín-Calero, a Spanish director who made his directorial debut in advertising just one year ago with Honda’s award-winning "Up" spot.
Since then he has become one of the industry’s hottest young directors, taking on work for BT Sport, a music video for The Weeknd, and most recently a Trainline campaign for which he shot a cinematic spy chase through a railway station.
He tends to approach music video and ads all with the same ambition, and whatever the format he always try to make the film he would like to see as a viewer.
