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Group745
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Creative in association withGear Seven
Group745

Kobe Bryant's Legacy Lives On in New NBA 2K17 Spot

14/04/2016
Advertising Agency
New York, USA
69
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CP+B launches 'Legends Live On' TV spot directed by Andrew Jasperson & Jeff Dryer

Kobe Bryant may be retiring, but his game isn’t. His fans aren’t either. And his haters definitely aren’t. When you’ve had a career like Kobe, that sort of legacy doesn’t just retire, it lives on.

And as the sign of ultimate respect, NBA 2K is creating a Legend Edition of NBA 2K17 featuring Kobe Bryant on the cover and a commercial that sums up every gamer’s attitude—whether they’ve been fans of Kobe from point one, or have hated him since high school, they can keep playing as him, or against him in NBA 2K17.



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