Kiwis Get That Christmas Feeling in New Campaign for The Warehouse
In the lead-up to the holidays, The Warehouse conducted a survey asking New Zealanders what Christmas feels like to them, with their heartfelt insights being the inspiration for an uplifting 60 second spot.
For some respondents it was camping with the family that was most powerfully associated with Christmas, while for others it was the opportunity to give back. Regardless of their answers, the common thread was just a simple thing like a Christmas tree that created a magical memory.
Damien Shatford, Director at The Sweet Shop, adds: "What I loved about this idea was the opportunity to capture real people and real emotions and place them into a more visually surreal world. Everyone was great to work with and open to exploring new ideas along the way.”
DDB Chief Creative Officer, Damon Stapleton, says it was this magic they sought to capture when creating this work. “This campaign is something a little bit different for The Warehouse and it really taps into that collective nostalgia we have of long Christmas holidays and those special memories we share,” says Damon. “I think that’s a great feeling for The Warehouse to capture, being a brand that’s been a part of Kiwi Christmases for decades.”
This campaign is something a little bit different for The Warehouse and it really taps into that collective nostalgia we have of long Christmas holidays and those special memories we share.
Planning Director: Lucinda Sherborne
Executive Creative Director: Shane Bradnick
Creative Director: Brad Collett
Creative Agency: DDB NZ
Copywriter: Graeme Clarke
Chief Strategy Officer: Rupert Price
Chief Creative Officer: Damon Stapleton
Business Manager: Krish Maharaj
Business Lead: Nikki McKelvie
Business Director : Crystal Clark
Business Coordinator: David Owen
Art Director: Paul Kim
Editor: Luke Haigh
Production Company: The Sweet Shop
Producers: Andy Mauger
DOP: Ginny Loane
Director: Damien Shatford
Category: Retail and restaurants , Supermarkets