Kiwi Bloke Pushes Himself for Speight’s Summit Ultra Low Carb Beer
As summer inches closer, many Kiwis are cutting the carbs to get their bodies beach-ready. With this in mind, DDB and Speight’s have teamed up to create a humorous new spot that every Kiwi bloke can relate to. The spot introduces the new Speight’s Summit Ultra Low Carb beer – a genuinely low carb beer that doesn’t sacrifice the full flavour of a lager.
The Sweet Shop-produced advert follows the efforts of a Kiwi bloke as he struggles to get into shape. We see him sweat and wobble through a run, get outperformed the gym, and choke down a questionable green liquid – all in pursuit of shedding some extra weight. At the end of the advert – he rewards himself with a pint of Speight’s Summit Ultra Low Carb beer.
“Our new beer has 75% fewer carbs than the traditional brew but with all of the flavour,” explains Ben Wheeler, Category Manager, Beer at Lion. “Having a beer, especially a Speight’s, is a part of the Kiwi psyche, even in the pursuit of a healthier lifestyle. We work hard, we play hard and Speight’s is a great reward,” says Ben.
Filmed in gyms, forests and rugby fields across both the North and South Islands of New Zealand – the advert showcases authentic locations where Kiwis are leading healthy and active lifestyles. The goal was to portray Speight’s Summit Ultra Low Carb beer as a reward Kiwi men can enjoy, with less of the guilt.
Shane Bradnick, Executive Creative Director at DDB says, “Speight’s is such an iconic brand and known as a true storyteller when it comes to advertising. It’s always enjoyable coming up with a new campaign for a brand that is so synonymous with Kiwi culture. It was interesting taking a slightly different approach for this new product. We shouldn’t have to compromise on our rewards for the sake of progress, and now, we don’t have to.”
Creative Agency: DDB New Zealand
Creative Director: James Conner, Christie Cooper
Executive Creative Director: Shane Bradnick
Chief Creative Officer: Damon Stapleton
Executive Producer: Judy Thompson
Senior Planner: Lucinda Sherborne
Account Management: Michael Doolan
Senior Business Director: Jennifer Travers
Senior Producer: Samantha Royal
Planning Director: Rupert Price
Media Agency: Zenith Optimedia
Production Company: The Sweetshop
Executive Producer: Fiona King
Director: Mark Albiston
DOP: Lachlan Milne
Producer: Andrew Mauger
Editor: Luke Haigh
Post Production / VFX
Post Production Company: Perceptual Engineering
Sound Design: The Coopers
Category: Alcoholic drinks , Beers
Genre: Comedy , Storytelling