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KitKat Launches New 'Snap Out Of It' Creative Campaign via J. Walter Thompson, Sydney

Campaign highlights how the small things in life can still drive us crazy.

KitKat Launches New 'Snap Out Of It' Creative Campaign via J. Walter Thompson, Sydney

KitKat is bringing a fresh take on the enduring 'Have a break, have a KitKat' campaign by taking on modern life's frustrations with a new brand platform; Snap out of it, created by J. Walter Thompson, Sydney.
The new work looks at how the little things in life, such as inbox-overload, the spinning wheel of death or flat pack nightmares can often drive us slightly crazy.

Mail OOH (1).jpgNEKK0306_KitKat_Equity_OOH_BUFFERING_1080x1920px_STATIC_v01[2].jpgSays Simon Langley, ECD, J. Walter Thompson, Sydney: "KitKat has been helping Australians take better breaks for close to 80 years now, but how and why people take breaks has evolved and the new campaign reflects this paradigm shift.
"By taking on the clutter of modern day life, we're reminding people that when life gets a little hectic, sometimes you just need to 'Snap out of it' and have a NEKK0306_KitKat_Equity_OOH_v06_Page_1[29].jpgbreak."
The first film in the campaign focuses on two characters, Harold and Allen, building a catapult in medieval times. But we quickly realise that this is no ordinary catapult, as it has been delivered in flat-pack form. And as with all flat-pack furniture, the less-than-detailed instructions provide no shortage of challenges.
Says Anna Stewart, head of marketing, confectionery, Nestlé Oceania: "Our latest campaign further strengthens KitKat's position as the brand that helps people make the most of their breaks."

Simon Langley - Executive Creative Director
Jay Morgan - Group Digital Creative Director
Steven Hey - Copywriter
Dylan Soopramania - Art Director
Carly Yanco - Strategy Director
Paul Friedmann - Head of Delivery
Bruce Pywell - Group Account Director
Katy Grey - Account Director
Iain Clarke - Print Producer
Production Company: Revolver/Will O'Rourke
Director: Trevor Clarence
Production Company Producer: Nicole Crozier
Editor: Stu Morley
Post Production: The Editors
Sound Design & Music: Nylon

Creative Agency

Copywriter: Steven Hey

Art Director: Dylan Soopramania

Executive Creative Director: Simon Langley

Group Account Director: Bruce Pywell

Strategy Director: Carly Yanco

Digital Creative Director: Jay Morgan

Print Producer: Iain Clarke

Account Director: Katy Grey

Production Company

Production Company: Revolver/Will O'Rourke

Director: Trevor Clarence

Producer: Nicole Crozier


Edit Company: The Editors

Editor: Stu Morley


Sound Production: Nylon