Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

KitKat Launches New 'Snap Out Of It' Creative Campaign via J. Walter Thompson, Sydney

Campaign highlights how the small things in life can still drive us crazy.

KitKat Launches New 'Snap Out Of It' Creative Campaign via J. Walter Thompson, Sydney

KitKat is bringing a fresh take on the enduring 'Have a break, have a KitKat' campaign by taking on modern life's frustrations with a new brand platform; Snap out of it, created by J. Walter Thompson, Sydney.
 
The new work looks at how the little things in life, such as inbox-overload, the spinning wheel of death or flat pack nightmares can often drive us slightly crazy.





Mail OOH (1).jpgNEKK0306_KitKat_Equity_OOH_BUFFERING_1080x1920px_STATIC_v01[2].jpgSays Simon Langley, ECD, J. Walter Thompson, Sydney: "KitKat has been helping Australians take better breaks for close to 80 years now, but how and why people take breaks has evolved and the new campaign reflects this paradigm shift.
 
"By taking on the clutter of modern day life, we're reminding people that when life gets a little hectic, sometimes you just need to 'Snap out of it' and have a NEKK0306_KitKat_Equity_OOH_v06_Page_1[29].jpgbreak."
 
The first film in the campaign focuses on two characters, Harold and Allen, building a catapult in medieval times. But we quickly realise that this is no ordinary catapult, as it has been delivered in flat-pack form. And as with all flat-pack furniture, the less-than-detailed instructions provide no shortage of challenges.
 
Says Anna Stewart, head of marketing, confectionery, Nestlé Oceania: "Our latest campaign further strengthens KitKat's position as the brand that helps people make the most of their breaks."

Simon Langley - Executive Creative Director
Jay Morgan - Group Digital Creative Director
Steven Hey - Copywriter
Dylan Soopramania - Art Director
Carly Yanco - Strategy Director
Paul Friedmann - Head of Delivery
Bruce Pywell - Group Account Director
Katy Grey - Account Director
Iain Clarke - Print Producer
 
Production Company: Revolver/Will O'Rourke
Director: Trevor Clarence
Production Company Producer: Nicole Crozier
Editor: Stu Morley
Post Production: The Editors
Sound Design & Music: Nylon

Creative Agency

Strategy Director: Carly Yanco

Print Producer: Iain Clarke

Group Account Director: Bruce Pywell

Executive Creative Director: Simon Langley

Digital Creative Director: Jay Morgan

Copywriter: Steven Hey

Art Director: Dylan Soopramania

Account Director: Katy Grey

Music and Sound

Sound Production: Nylon

Offline

Editor: Stu Morley

Edit Company: The Editors

Production Company

Production Company: Revolver/Will O'Rourke

Producer: Nicole Crozier

Director: Trevor Clarence