King’s College Hospital Partners with J. Walter Thompson Dubai
J. Walter Thompson Dubai has been named agency of record for King’s College Hospital in Dubai.
King’s College Hospital is a leading global healthcare provider and has over 175 years of experience delivering high quality care and world leading clinical outcomes. They aim to support HH Sheikh Mohammed Bin Rashid’s Vision 2021 to position Dubai as a world class global healthcare hub.
Commenting on behalf of King’s College Hospital London Dubai, Andrew Phillips, associate chief commercial officer said, “Our proposition is a very different healthcare offering, and in getting our patients to understand the benefits of evidence-based, patient driven care, we needed a partner that was willing to embark on this journey with us. Healthcare is the most human category there can be, and not everyone gets it. JWT demonstrated passion and appetite to do something different and we are proud to have them on board.”
Sasan Saeidi, regional CEO of J. Walter Thompson Gulf, added: “King’s College Hospital London has ambitious plans in Dubai and will be offering patients the best global healthcare right here in the UAE. Their mandate is patient care and providing the highest quality of healthcare. Our job is to ensure we support their brand, communicate their reputable story and showcase their renowned life-saving procedures. Watch this space please.”
Category: Beauty/health , Health care