Kids Become DIY Creators in 1stAveMachine's New Nintendo Labo Spot

Storytelling production company 1stAveMachine partnered with Nintendo to create this fun, inspiring new ad touting the gaming brand's well-received product, Labo. 

Through stop-motion and live-action, director Ben Steiner Levine highlights the unlikely art of cardboard craftsmanship that the gaming setup kit encourages.

Watch as inventive kids turn into DIY artisans to bring the Labo's build-and-play experiences to life.