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Hires, Wins & Business

Kia Motors Selects LOLA MullenLowe and MullenLowe Profero for European Launch

The selection came after a competitive review against five other agencies

Kia Motors Selects LOLA MullenLowe and MullenLowe Profero for European Launch

Kia Motors Europe has announced it has chosen a hyperbundled approach by selecting LOLA MullenLowe as its creative agency and MullenLowe Profero as its digital agency. The agencies will execute a European initiative together with Kia's lead agency Innocean Worldwide Europe. 

LOLA MullenLowe will be leading the team out of Barcelona, working closely with MullenLowe Profero in London. The hyperbundled team has been tasked with developing creative work and digital executions across multiple platforms for a European launch that will cover over 30 markets. The scope of work will encompass an integrated campaign idea that is driven by powerful human connection and will be deployed through engaging emotional content.

Kia Motors was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Each year over three million Kia vehicles are produced and then sold and serviced in around 180 countries. Kia Motors Corporation's brand slogan – 'The Power to Surprise' – represents the company's global commitment to surprise the world by providing exciting and inspiring experiences that go beyond expectations.

“We chose LOLA MullenLowe and MullenLowe Profero for their proven track record of developing effective world-class creativity rooted in a good consumer understanding and driven by a strong digital strategy and execution. Our philosophies are very much in line and we look forward working together,” Artur Martins, Vice President Marketing & Product Planning at Kia Motors Europe.

Miguel Simoes, CEO and Partner of LOLA MullenLowe, said: “We are thrilled that Kia has put their trust in us after recognising our expertise in building brands for the global marketplace and our ability to adapt our hyperbundled model accordingly. From day one, we felt a connection with the entire Kia team and we know that together we will deliver results.”

Richard Prankerd, COO MullenLowe Profero, said: “We’re proud to partner with Kia and are looking forward to working with them on their journey to develop the brand globally. We believe Kia recognised the power of one talented team encompassing creativity and digital all working seamlessly together – all aiming for the same goal – to do brilliant work."

LOLA MullenLowe, MullenLowe Profero and Innocean Worldwide will align media assets and coordinate market adaptations across Europe. The first creative work will launch in the summer of 2018.

Category: Aircraft , Automotive