Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Kellogg's Visits the North Pole to See How Santa Eats His Corn Flakes

Mockumentary from Leo Burnett surveys the breakfast preferences of Santa, Mrs Claus and the elves

Kellogg's Visits the North Pole to See How Santa Eats His Corn Flakes

Kellogg’s throws its hat into this year’s battle of the Christmas ads – asking Mr and Mrs Claus how they eat their Kellogg’s Corn Flakes.

As part of the #MyPerfectBowl campaign, which asked the UK and Ireland to describe their perfect bowl of Corn Flakes, Kellogg’s has visited Santa and his elves to ask the all-important question.

Adding a cold milk, a sprinkle of orange zest, and a dash of cinnamon, Father Christmas asks ‘what’s your perfect bowl?’

The festive breakfast airs tonight on during ITV’s Emmerdale, 19.15.

Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Creative Agency: Leo Burnett

Producer: Jack Robinson

Art Directors: Gate Lambert, Dan Fryer, Charlotte Prince

Copywriters: Gate Lambert, Dan Fryer, Loriley Sessions

Planning Director: Ian Hilton

Media Planners: Joe Molony/Aaron Fletcher

Photographer: Joakim Blockstrom

Production Company

Production Company: MAKE (Leo Burnett)

DOP: Fede Alfonzo

Producer: Adam Farley


Edit Company: Work Editorial

Editor: Mark Edinoff

Post Production / VFX

Post Production Company: MAKE and MPC


Audio Post Production: Soho Square Studios

Category: Breakfast , Food

Genre: Comedy , Dialogue , Documentary , People