Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that intersts you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Kellogg’s Asks Nicola Roberts, Katie Piper, and Lisa Faulkner #WhatStrengthIs

ENVY Advertising, 1 month, 3 weeks ago

ENVY illuminates LED screens in Waterloo for inspirational new campaign

Kellogg’s Asks Nicola Roberts, Katie Piper, and Lisa Faulkner #WhatStrengthIs

Kellogg’s has enlisted the expertise of ENVY Advertising to deliver its inspiring new campaign, #WhatStrengthIs. 

The campaign sees a star-studded cast of Nicola Roberts, Katie Piper, and Lisa Faulkner, beamed up onto the LED screens in London Waterloo as they reveal what gives them strength. By celebrating the experiences of these high-profile, successful women, the socially-conscious campaign taps into the recent wave of ads that champion female empowerment. 

Kellogg’s, who’s branding of Special K has long encouraged customers to be their best, harnesses social media for their latest campaign to engage customers in real time. Those who respond to the hashtag #WhatStrengthIs on Twitter on the day will have the opportunity to have their views shared with the public as the billboard will display live tweets. 


ENVY Advertising was responsible for the offline edit, grade, audio, and online for the ambitious digital out-of-home campaign. On top of creating the complex deliverables for the big screen in Waterloo, the post-production house was also tasked with creating launch films that will feature on the Kellogg’s website. 


Jason Farrow, Senior Flame Operator at ENVY Advertising, explains: “The unique digital out-of-home display has been an exciting challenge for us to work on. It was a big undertaking from a technical perspective as we had to consider how all the components would work with the unique shape and size of the digital screen. It’s been a real pleasure working on this campaign with Kellogg’s, and a great opportunity to add to our digital out-of-home repertoire at ENVY.”

#WhatStrengthIs launched on 13th October at Waterloo and online.

Advertiser

Advertiser: Kellogg's Special K

Creative Agency

Producer: Nathelie Meng

Creative Agency: Isobar

Creatives: Charlotte Gladwin

Music and Sound

Sound Production: ENVY Advertising

Sound Design: Dave Williams

Offline

Editor: Alex Lea

Post Production / VFX

Flame: Jason Farrow & Kieran Baxter

Colourist: Danny Wood

Producer: Jocelyn Silburne & Saskia Delius

Post Production House: ENVY Advertising

Category: Breakfast , Food

Genre: Digital , Experiential