Keith McCarthy Pushes Athletes to the Limit for Lucozade Sport

Lucozade Sport's latest spot celebrates successful athletes that have honed their craft by pushing that bit further. 

Created by Grey London and shot by Moxie's Keith McCarthy, the 'The Fuel to Rule' features numerous athletes from different sports including Steven Gerrard and Gareth Bale pushing past normal limits to succeed. 

It was written by Lex Down and Jamie Starbuck, post production was through MPC and it was edited by Stitch's Tim Hardy. 

Credits

Agency: Grey

Creative Director: Darren Wright

Creatives: Lex Down & Jamie Starbuck

TV Producer: Guy Rolfe

Production Co: Moxie Pictures

Director: Keith McCarthy

Producers: Claire Jones & Charlotte Woodhead

Director of Photography: Chris Sabogal

Editor: Tim Hardy @ Stitch Editing

Post Production: MPC