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Keith Lemon Gets Proper Christmassy in New Carphone Warehouse Spot

Brothers and Sisters teams with Hungry Man's David Kerr for a bit of festive chaos

Keith Lemon Gets Proper Christmassy in New Carphone Warehouse Spot

This Christmas, Carphone Warehouse is letting the UK know that literally everyone can come through its doors and find ‘the bestest possible deal’. 

Rather than creating some lofty, emotional Christmas ad like almost every other brand, Carphone Warehouse has decided to create the ‘Keith Lemon’ of Christmas spots - something a little chaotic but “proper Christmassy”. 

For this year’s ad, created by Brothers and Sisters, Keith has acquired an elf helper and presents his Christmas tidings from a slightly less glamorous location than he’s been used to of late, but nevertheless a very Christmassy set. 

Keith attempts to maintain his professionalism despite a few technical hitches, and with the help of his Christmas elf, tells the nation about Carphone’s Christmas offers.

The campaign also features a 20-second product focused-ad where the elf is left alone on the set to light up the smartphones on the Christmas tree – but all doesn’t go quite to plan. 

The Christmas campaign launched on Thursday, December 1st.
Creative Agency

Creative Agency: Brothers & Sisters

Creative Director: Will Flack

Copywriter: Josh Pearce / Al Brown

Art Director: Robi Ganguly

Executive Creative Director: Andy Fowler

Senior Account Manager: Mark Lloyd

Account Executive: Toby Denton

Producers: Jonny Hall

Senior Business Director: Katie Jackson

Account Director: Amanda Wright

Production Company

Director: David Kerr @ Hungry man

DOP: Ben Spence

Producer: Jack Beardsley


Editor: Art Jones @ Work

Post Production / VFX

Post Production Company: Free Folk

Flame: Steve Murgatroyd


Sound Design: Dugal Macdiarmid @ Wave


Typography: Dan Edwards

Category: It, phones, Av and computers , Phones

Genre: Comedy