Karmarama Wins Babylon GP at hand Pitch and Releases First Campaign

Karmarama has created an advertising campaign promoting digital healthcare service Babylon GP at hand, which exists to bring instant, high quality healthcare into the hands of everyone. The Babylon GP at hand service has been created with people in mind to better serve the ever-changing needs of patients, and in turn, gives patients more control of their health.

The disruptive, copy-led campaign heroes the immediacy of the service which puts the power in patients’ hands. Among many features, the app allows patients to book an appointment with an NHS GP via video chat, send prescriptions digitally to a local pharmacy and allows them to check their symptoms with an AI-enabled symptom checker.

From the 5th November 2018 the work will run on Instagram and Facebook, as well as OOH sites across the capital. Punchy headlines across OOH play on the phrase “Get Well Soon”, which have been edited to “Get Well Now” against vibrant backgrounds. On social, the tongue-in-cheek executions play with cultural memes and references, positioning Babylon GP at hand as the most 2018 way to access healthcare.

Brian Williams, executive creative director at Karmarama, said “For many, healthcare is less accessible than an artery-clogging pizza. Babylon is bringing change to this space akin to the changes that have revolutionised travel accommodations, music, and transportation, and we’re proud to collaborate with them as they shrink the distance between Londoners and healthcare to a matter of minutes.”

The Babylon GP at hand service is currently available in London, and the Babylon app is available globally. Karmarama were awarded the campaign following a competitive process run by the AAR.