Karmarama Adds the Shakhon Brothers as Executive Experience Directors
Multi award-winning UX designers Amardeep Shakhon and Gurmit Singh Shakhon will be joining Nik Studzinski, Chief Creative Officer at Karmarama to fuel the creative offering across the customer journey.
The pair will be joining as Executive Experience Directors working alongside Studzinski on creative output, as well as leading the Experience Design unit within Karmarama’s team focused on mobile-first digital products.
The pair have worked globally across three continents for an array of clients, including Sony Playstation, Coca Cola and Carphone Warehouse. They have won numerous awards for UX and design, including winning a BIMA award for reinventing the TV experience in both the physical and digital world of Sky Q, a Yahoo! Revolution Award for their work with BT.com and Tradespace, and a Webby for transforming how customers plan, book and travel with TFL. The Brothers both graduated from Brunel University, where they now act as advisors helping to engage with and mentor the next generation of digital designers.
Nik Studzinski, CCO at Karmarama, said, “Every interaction between a brand and their consumer should be fluid and connected. At Karmarama, our 300-strong staff work collaboratively to produce versatile, progressive ideas that can work across any medium from brand advertising to app builds, or from PR to CRM. Gurmit and Amardeep are bringing invaluable UX skills that can further strengthen how we translate our creative work across all disciplines, I’m delighted to welcome them to the team.”