Karlie Kloss Demonstrates Wix’s Website-Building Features in Super Bowl Spot

Wix returned to the Super Bowl on Sunday, marking it the fifth year in a row that the company has advertised during the Big Game. 

The 30-second spot ran in the third quarter of Super Bowl LIII, featuring Karlie Kloss, internationally known supermodel, entrepreneur and the founder of Kode With Klossy, an organisation that creates learning opportunities for young women in tech.

The ad features Karlie updating her website, highlighting some of the many professional features available to the more than 140 million Wix users around the world. The spot includes the Wix Pro Gallery, perfect for anyone with images to display. Also featured, is the SEO Wiz which provides Wix users with a step-by-step guide to optimize their sites for search engines, ensuring that they will be found first online.

“We love the impact, the excitement and the wide reach of the Super Bowl and it continues to resonate with our audience,” said Omer Shai, CMO at Wix. “Our campaigns are always a mixture of product, personality and a narrative for our customers. Our vision works across channels so it was easy to take our digital creative and optimize it for the Big Game. We are thrilled to be back for the Super Bowl once again.”