Kameleon Puts the KIA Caren to the Ultimate Family Test

KIA Motors, the fifth largest vehicle manufacturer in the world, has launched its new campaign to promote its new family car – the Carens MPV, putting its customers front and 

The video campaign, created and executed by Kameleon, the UK’s only full service content marketing and distribution agency, brings to life the automotive brand’s strapline “cars that speak for themselves, customers who speak for us”. In the clips two families give the new model a thorough test; taking part in a series of fun challenges and giving their review on the car simultaneously.

The campaign, which runs until the end of the month, builds on the idea that prospective car buyers trust other consumers more than salesmen/dealers, and gives the brand a real sense of authenticity.

Charlotte Wells, Marketing Manager at KIA Motors UK comments: “Ongoing video content is a key element of our communication strategy. The Carens Re-view mirror campaign has enabled us to approach video from a new and engaging angle, and enabled us to embody our ethos of letting our customers talk for us. We are delighted with the campaign, which we believe is both endearing and engaging, and are looking forward to seeing how it resonates with both our customers and wider audiences.”

Richard Armstrong, Founding partner, Kameleon concludes: “Working with KIA on this project has been fantastic. The marketing team is one of the keenest to innovate that we’ve worked with and they really understand the potential of content when it comes to engaging audiences and changing perspectives. We’re confident that the campaign we’ve created will do just that and look forward to working with KIA on many more projects in the future.” 

sds