JWT Peru Appoints Tito Ribeiro as Head of Innovation
With almost 13 years’ experience in digital advertising, Tiago Ribeiro, also known as Tito, has arrived in J. Walter Thompson Peru as Head of Innovation. Tiago Ribeiro began his career as a copywriter at Publicitta magazine. Tito was then invited to be part of the team at DIFERi Comunicação de Impacto, where he worked on strategic planning and digital PR for clients such as Algar Telecon and Martins Group.
In 2010, he launched @agencybrazil, a startup geared towards digital convergence and new media, where he created major brand projects in partnership with the largest digital agency in Brazil.
At the end of 2014, he took on the role as Chief Culture Officer in lampada.ag, working on the creation and development of a digital culture for activation and promotion projects. Most recently, Tito was Head of Social and Digital Networks at Y&R Peru.