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Creative

JWT Metro Releases 'Colours of Ajara' to Inspire Us to Explore Georgia

On the Instagram account there are a variety of beautiful pictures detailing intimate and lesser seen images of the country

JWT Metro Releases 'Colours of Ajara' to Inspire Us to Explore Georgia

Ajara - a region, located in Georgia, is believed to be colourful and it became inspiration for us to show it in every colour and created a campaign named “Colors of Ajara”. The campaign featured video and instagram- both visually telling a story of travelling in gradiently shifting colours and in the way producing a real tourist experience.


On the Instagram account “Colors of Ajara”, scroll down the photo grid to see the colour shifting photos. Each shade of colour will take you to a new special place. 


“Colors of Ajara” features 30 shades of seven different colours. Photos are added daily , showing totally distinctive  experiences, which one can get in Ajara,