JWT London, Mindshare & Wunderman Win Legal & General Pitch

In January, the financial services group initiated a review of its media and creative accounts - including traditional and digital communications - to take its brand and marketing to 'the next level'. The review was supported by Oystercatchers.

With the help of its new partners, Legal & General aims to re-invent how a modern financial services business engages all customers in the digital age through the use of transformative marketing to become a differentiated ‘go to’ brand in the sector.

The new ‘Team Legal & General’ at WPP – J. Walter Thompson London, Mindshare and Wunderman who pitched as one team - will be working across all of Legal & General’s business units, bringing them together under one unifying creative idea that communicates a story of who they are and what they do. They will work alongside Periscopix who will provide paid search and programmatic display execution.

Dominic Collins, Legal & General’s group chief marketing officer, said: “Connecting with our customers, whether end consumers, partners or institutions has never been more critical. Legal & General is a surprisingly broad and diverse business. I am excited about working with WPP and Periscopix to bring our stories to life in a relevant and engaging way”.

Deborah Kerr, Team Legal & General’s lead said: “We are delighted to be working with such an iconic British brand”.