JWT London Joins the Cats of the Internet for #CatAid

JWT London has created an online campaign to raise awareness for wildlife charity, Care for the Wild. 

CatAid is a feline take on Band Aid’s ‘Do they know it’s Christmas’. JWT London gathered the famous cats of the Internet to form a super group to raise money for endangered lions and tigers in Africa and Asia.

The campaign includes the film, PR and social media amplification utilising the hashtag #CatAid and the song is initially available to purchase on Bandcamp and soon on iTunes with all proceeds going to the charity.

David Masterman, Creative Director, JWT London explains, “We’ve had Band Aid, we’ve had USA for Africa, it was time these cats put their fame to good use and help their African and Asian brothers and sisters.”

Christiano Neves, Creative, JWT London adds, “There’s no denying cats are massive on the internet. They dance, they hide, they do silly things and they always have millions and millions of views. So why not use these cats to deliver our serious message; if you care, care for the wild.” 

Philip Mansbridge, CEO, Care for the Wild, continues, “JWT have been the perfect partner in this project, having worked tirelessly to produce content that is playful and engaging. The campaign pushes the feeling of collaboration to make a change – which we love.”

Care for the Wild is a charity that has been protecting and conserving wild animals for more than three decades.

All of the money made from record sales will go towards helping the lions and tigers. The song is available on Bandcamp now here