Just So Signs with Lemonade Reps

Lemonade Reps is proud to announce our partnership with Just So. Just So is a Creative Studio with content at the heart of their approach. They straddle the worlds of entertainment and advertising, and create content designed to be valuable for audiences and help their partners live authentically in culture.

Just So have a roster of incredible award-winning directors as well as over 100 filmmakers across the world that they can call upon for a whole range of projects.

As well as making outstanding commercial work, their Directors all have experience making genuinely entertaining content that has earned the attention of worldwide audiences and recognition from the likes of BAFTA, Grierson, Realscreen, Creative England, BFI, TriBeCa, BIFA and Film4.

A testament to their interest in telling real-life stories is their unique story casting service which has been developed over the past 10 years, which enables them to unearth the best true-life stories and characters for commercials and entertainment. The Real Story Network finds great stories through a global platform of journalists and influencers based around an experienced documentary casting team in London.

With their in-house development team, they can also help develop non-traditional formats for commercial purposes and mould advertising ideas into entertainment properties as they have for the likes of HSBC, Adidas and Christie's.

Their style and approach takes from documentary filmmaking, allowing them to tell stories in-depth but elevated with cinematic visuals. Often inspired by purpose-driven causes and meaningful messages, they want their work to leave a mark and to contribute to cultural change.