Julia Roberts Flashes a Smile in Sparkling New Perfume Ad
Fronted by Julia Roberts, the new ad for Lancôme's La Vie Est Belle fragrance launched this week, created by Publicis 133 and directed by award-winning French visual artist Bruno Aveillan.
In 2012, Julia Roberts invited us to liberate ourselves from conventions in order to find happiness. In this new spot set on the Trocadero esplanade of Paris, Julia Roberts - with her iconic smile - encourages us all to share happiness.
The first broadcast of the film launched in France on 26th August, across TV and digital, with press launching on the 29th August. The campaign is due to launch in the US in September and Asia in November 2018.
Creative Agency: Publicis 133
TV Producer: Kind Paris - Titem Mouici
Art Buyer: Laurent Camilleri
Creative Group Head: Kelly Lebrun
Associate Director: Brigitte Constans
Consulting Director: Guillaume Léger
Creatives: Aurélien Nauleau / Nicolas Chauvin / Grégory Athéa
CEO: Charles Georges-Picot
Production Company: QUAD
Director: Bruno Aveillan
Producer: Martin Coulais
Sound Design: Green United Music / Elodie Siliart Prodigious
Post Production / VFX
Post Production Company: Fix Studios
Category: Beauty/health , Perfumes
Genre: Fashion & Beauty