Joinery Signs Georgi Banks-Davies

Joinery has signed director Georgi Banks-Davies for US representation. Clients include Coca Cola, South African Airways, InterContinental Hotels, Shell, Ericcson, BMW and Credit Suisse.

Banks-Davies began directing commercials at the BBC after graduating from film school, and was quickly poached by CNN International to direct content for the network’s global coverage of news, current affairs, politics and sports.

That tenure allowed Banks-Davies to develop her unique, evocative style of storytelling that focuses on shared human emotions framed in a boldly cinematic style: 

“Jamaica” for Coca Cola exemplifies this approach. It’s absorbing work shot on the Caribbean island that plays out as a fun, infectious ride full of atmosphere and character. “Soul” for AT&T through BBDO, NY also features beautifully considered moments of family life.

“I love connecting to the essence of life, to stories that centre on the human condition,” Banks-Davies explains. “Advertising is a visual language, storytelling told in a concise span of time – but implicit in the equation is the need for compelling stories that resonate with the audience. I look forward to creating more evocative, emotive storytelling for brands in America.”

Banks-Davies is currently in post wrapping projects for Kohler through O&M, India plus work for T-Mobile through DDB, Hamburg that follows on from her previous successful World Cup campaign. Two online films for NIVEA through AKQA, London will also be released in upcoming weeks.