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Joinery Opens in LA

07/04/2014
Production Company
Los Angeles, United States
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Gerard Cantor, Paul Dektor, Richard Gladstein and director Leslie Dektor join forces

Gerard Cantor, Paul Dektor, Richard Gladstein and iconic director Leslie Dektor, have joined forces to form JOINERY, a commercial production company. Leslie Dektor will not be directing commercials under the banner, instead working on making a feature.

JOINERY takes its name from the ancient tradition of joiners – master craftspeople who took carpenters' raw material and created beautiful and often miraculously-constructed works of art. The analogy is apt for a production company where inspiration is gathered, exchanged and combined in fresh, creative ways. 

JOINERY’s roster of directors include John Curran, Paul Dektor, Rob Feng, renowned film director Lasse Hallstrøm, David Masters, Only Child, Bo Platt, filmmaking/motion design studio ‘weareflink’ and video artists ‘Objective.’

JOINERY lives by the inspiration of the collective, a place where clients, creatives and artists contribute to the creation of a fertile and imaginative environment, whether it’s during the intensity of planning and production or in ways that only come when people have a casual conversation. Cantor sums it: “JOINERY is both a laboratory of ideas and a conduit to creating inspiring and lasting advertising film. Instead of a boardroom table, it’s the kitchen table where the ideas will be hatched. JOINERY is the place where young guns like ‘Only Child’ find themselves brainstorming concepts and sipping coffee with Oscar nominated director Lasse Hallstrøm.” 

Gerard Cantor recently left Believe Media where he worked as exec producer for 13 years to become managing director of Joinery. 

Academy Award nominated film producer Richard Gladstein and his FilmColony have produced such films as Pulp Fiction, Finding Neverland, The Cider House Rules and The Bourne Identity, amongst others. He comes to Joinery as executive producer of long form projects. 

Digital producers Peter Mertz and Alvaro Chacon are also aboard to offer digital solutions to clients. Mertz was previously Director of Digital at TBWA/Media Arts Lab, Zambezi and Rock, Paper, Scissors; Chacon clocked time as Senior Digital producer at TBWA/Media Arts Lab and Zambezi. Recent work by JOINERY includes HP, Bayer, Bombay Sapphire and McDonalds. 


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