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Opinion and Insight

John Lewis Wins Battle of Christmas Ads on YouTube 2017

lbbonline.com, 1 week, 5 days ago

According to an algorithm that includes paid views, organic views and how long people watched for, Moz comes out on top

John Lewis Wins Battle of Christmas Ads on YouTube 2017

YouTube has announced the top ten Christmas ads of 2017 in the UK. John Lewis’s ‘Moz the Monster’ Christmas ad tops YouTube’s annual festive leaderboard in the UK this year, according to league tables revealed today.
 
Supermarkets and department stores continue to dominate, but digital store Very.co.uk is maintaining its seat at the table (moving up two spots since 2016), while tech company Apple has entered at tenth place. Last year’s UK list saw Sainsbury’s take the crown, but department store John Lewis has edged out the supermarket for 2017.
 
As Christmas adverts have become a key part of the holiday zeitgeist, much like the Super Bowl in the US, people across UK are turning to YouTube to find them.
 
The full list of rankings for 2017 in the UK is below. These include viewer figures on the videos, although these are not how the top ads are determined, as this is using algorithm that factors in organic and paid views, watch time and audience retention.


RankingTitleUsernameCreative AgencyMedia Agency
1


John Lewis Christmas Ad 2017 - #MozTheMonster

John Lewisadam&eveDDBManning Gottlieb OMD
2


M&S Christmas TV Ad 2017 | Paddington & The Christmas Visitor #LoveTheBear

M&SGrey LondonMindshare
3


#everybitofChristmas | Sainsbury's Ad | Christmas 2017

Sainsbury'sWieden+KennedyPHD
4


Very.co.uk Christmas Advert 2017 - Get More Out of Giving

Very.co.ukSt Luke'sDentsu Aegis
5


The Argos Christmas TV ad 2017 - #ReadyForTakeOff

ArgosCHI & PartnersPHD
6


Aldi Christmas Advert ft. Kevin The Carrot 2017

AldiUKMcCann LondonUM Manchester
7


Waitrose Christmas TV Ad 2017 | #ChristmasTogether

Waitroseadam&eveDDBManning Gottlieb OMD
8


#YouShall Find Your Fairytale Christmas Part 2 | Debenhams Christmas TV Ad 2017

DebenhamsJWTCarat UK
9


Boots Christmas | TV Advert 2017 | #ShowThemYouKnowThem

Boots UKOgilvy & MatherMediaCom
10


Christmas — Sway — Apple

Apple United KingdomMedia Arts LabOMD

In comparison, the top 10* Christmas ads of 2016 in the UK when the list was released last year were:
 
*Ads were ranked based on an algorithm that includes paid views, organic views and how much of a video people watched.