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Jason Mraz and Passenger's Hit Tunes Soundtrack Heartwarming Tesco Home-Cooking Spots

25/04/2018
Music & Sound
Berlin, Germany
45
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With Music Supervision by Tracks & Fields, the films for the Eastern Europe division of Tesco pay testament to comfort sounds and comfort food

As the saying goes, music is food for the soul, and we’re inclined to agree. But let’s not forget about food itself! Nothing hits the spot quite like a home cooked meal made by a loved one, so it stands to reason that combining these two things makes for a double dose of fulfilment.

Two new campaign films from the Eastern Europe division of supermarket giant Tesco pay testament to the special combination of comfort sounds and comfort food, and are filled wholesome nourishment of every kind.

Our work on these two films produced cover versions of two very well-loved pop songs. UK singer-songwriter Passenger‘s worldwide #1 hit of 2012 “Let Her Go” is reworked here for scenes of multiple generations of a family gathering to enjoy a roast dinner, while Jason Mraz‘s breakthrough debut song “I’m Yours,” soundtracks a tender moment between a mother and daughter.

The Czech and Polish versions of these films can be seen below.



Credits
Work from xxTracks & Fields Berlinxx
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