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James Corden Brings the Tunes in TBWA\Chiat\Day's Grammys Spot

Jim Field-Smith directs promos for the Recording Academy’s 'Believe in Music' campaign

James Corden Brings the Tunes in TBWA\Chiat\Day's Grammys Spot

Little Minx director Jim Field Smith partners with TBWA\Chiat\Day Los Angeles to craft a pair of promos for the Recording Academy’s “Believe in Music” campaign, getting music fans everywhere ready for the 59th Annual Grammy Awards hosted by James Corden. Smith displays his knack for capturing ordinary characters responding to extraordinary situations, bottling up all of Corden’s delightful charm.

In “The Runner,” a tuxedo-clad Corden inspires a fading jogger to go the extra mile by belting out Sia’s “The Greatest.” The second clip “The Traffic Jam” sees “The Late Late Show” leader providing a testament to the transformative power of music, turning one couple’s gridlock misery into a dance party by singing Bruno Mars’ “24K Magic.”

Nothing less could be expected from Jim Field Smith, who is recognised globally for his grounded approach to improvisational comedy as a writer, director and producer. Film audiences may know him as the director of the satirical comedy Butter, starring Jennifer Garner and Olivia Wilde, which won widespread acclaim on the festival circuit. Smith has also helmed Episodes, starring Matt LeBlanc, which earned him several award nominations. He recently wrapped directing and producing The Wrong Mans season 2 for BBC2 and Hulu. One of the stars of The Wrong Mans, James Corden, is a frequent collaborator and longtime friend of Smith. 


Chief Marketing Officer: Evan Greene

Creative Agency

Creative Agency: TBWA\Chiat\Day LA

Creative Director: Jason Karley

Art Director: Francis Whitebloom

Executive Creative Director: Linda Knight

Production Company

Production Company: Little Minx

Director: Jim Field-Smith

DOP: Craig Kief

Producer: Sean Hobbs

AD: Sean Harner, Dean Peratsakis

Executive Producers: Rhea Scott and Jennette MacLachlan

Category: Events , Sports and leisure

Genre: Comedy , Music performance