Latest
Sept. 20, 2012, 11:03 a.m. by Wieden & Kennedy Amsterdam
James Bond-style commotion in Heineken Spot
Daniel Craig stars alongside Skyfall Bond actress Bérénice Marlohe in an innovative new campaign
Heineken, the world’s leading premium beer brand, today launched a thrilling new TV and digital campaign, in anticipation of the release of the 23rd James Bond adventure, Skyfall, which sees Daniel Craig bring his explosive portrayal of James Bond to a Heineken ad for the very first time. Challenging consumers to defy his enemies and ‘Crack the Case’, viewers will be taken on an epic train journey alongside stunning Bond newcomer Bérénice Marlohe.
View the spot below:
View the spot below:
The interactive experience begins exactly where the TV advert leaves off, with viewers invited onto a train by the smouldering Bérénice before it embarks on a voyage through a spectacular vista of snowy mountains. Putting viewers through their paces, a series of gruelling tests will lead them to ‘Crack the Case’ whilst protecting its contents from ferocious villains.
Check it out here: http://www.youtube.com/user/heineken
Shot at Shepperton Studios, the interactive campaign pays homage to the James Bond franchise with a series of subtle nods towards previous films. The train carriages were inspired by classic Ken Adam Bond film sets, whilst replica James Bond film props were used throughout the campaign ad.
See more from Heineken at: https://www.facebook.com/heineken
See more from Heineken at: https://www.facebook.com/heineken
Credits
WIEDEN+KENNEDY AMSTERDAM
Executive Creative Director: Mark Bernath & Eric Quennoy
Creative Directors: Mark Bernath & Eric Quennoy
Art Director: Thijs Biersteker, Adrien Bindi
Copywriter: Dan Maxwell
Agency Producer: Tony Stearns
Head of Production: Erik Verheijen
Planner: Stuart Parkinson
Connections Planner: Richard Oldfield
Creative Technologist: Paul Skinner
Group Account Director: Clay Mills, Jordi Pont
Account Director: Clare Pickens
Account Manager: Jorge Fesser
Print producer: Sharon Kwiatkowski
Design Director: Joe Burrin
Designer: Anthony Fabre
Digital Producer: Arnaud Ronquillo & Tristan Parker
Digital Editor: Rene Pannevis, Robin Pijpers
Project Manager: Sharon Kwiatkowski
Business Affairs: Barrie Williams
FILM PRODUCTION
PRODUCTION COMPANY: MJZ
Director: Matthijs van Heijningen
Director of Photography: Joost van Gelder
Producer: Chris McBride
Executive Producer: Debbie Turner
EDITING COMPANY: HAGON
Editor: Jono Griffith
AUDIO POST: GRAND CENTRAL STUDIOS
Sound Designer/Mixer: Raja Sehgal
MUSIC
Artist / Title: Gin Wigmore/”Man Like That”
Music Company: Agoraphone
Music Supervisor: Beth Urdang
POST PRODUCTION: THE MILL
VFX Supervisor: Hitesh Patel
Flame: Jay Bandlish
3D: Jordi Bares
Telecine: Seamus O’Kane
Producer: Paul Schleicher
PRINT PRODUCTION
Photographer: Hugo Stenson
Agent: Sonny
DIGITAL PRODUCTION: IRRESISTIBLE
Director: Johnny Grant
Producer: Matt Nelson
POST PRODUCTION: THE MILL
Producer: Paul Schleicher
DIGITAL PRODUCTION: MEDIA MONKS
Producer: Quinten Beek
Producer: Chris Herrebrugh
Producer: Wouter Smit
Art Director: Jouke Vuurmans
Art Director: Jeroen van der Meer
Flash developer:Hendrik-Jan de Harder
Flash developer:Arjan van Wijk
Flash developer:Thijs Broerse
Designer: Kjegwan Leihitu
Designer: Massimo Meijer
ASP developer: Elmar Keij
ASP developer: Tonny Wildeman
Director of films:Rogier Schalken
Jack Klues: Media Jury President
Chairman of Vivaki on transformative ideas and painted rocks at Cannes
(22 hours ago)
Sunset Overdrive Trailer for Microsoft
Psyop creates hyperactive spot for Insomniac Games' title
(22 hours ago)
Fun With Nicknames
Leo Burnett Shanghai's new work for Coca-Cola
(23 hours ago)
Brand Breakout
Future global brands will originate in China
(23 hours ago)
Jack Black on Comedy, Content and Cannes
Yahoo! Seminar explores the world of online content
(23 hours ago)