J. Walter Thompson Sydney Releases Christmas Outdoor Campaign for Sydney Dogs & Cats Home
As part of its ongoing pro bono relationship
with Sydney Dogs & Cats Home, J. Walter Thompson Sydney has launched
a new outdoor campaign.
Says Claire Garth, general manager, Sydney Dogs & Cats Home: "We are the only pet shelter in Sydney to never place a time limit on the animals in our care. To remain viable, we rely on the generosity of the community to ensure we can continue finding new homes for thousands of abandoned pets every year."
The work taps into the pre-Christmas mindset when people are pre-occupied with shopping.
Says Garth: "At Christmas time, when people are all wrapped up in the spirit of giving, we wanted to remind them that giving a rescue pet a home is the greatest gift of all, and for those unable to adopt, donating to our cause helps us to continue giving second chances to every animal in need."
VIEW DOG OUTDOOR
VIEW CAT OUTDOOR
![SC&DH OOH DOG[1]-1 (2).jpg](http://www.campaignbrief.com/assets_c/2016/12/SC&DH%20OOH%20DOG[1]-1%20%282%29-thumb-350x495-240412.jpg)
This campaign builds on J. Walter Thompson's previous work for
SD&CH, including the hugely successful #AlmostHomeless campaign
which helped generate the 10,000 signatures needed to lobby the NSW
Government to find a new home for the shelter. As well as the ongoing
#FollowAStray Instagram campaign which aims to turn Travis Barker the
Stray into a celebrity who can raise funds for the shelter through
advertising.
Creative agency: J. Walter Thompson, Sydney
Executive Creative Director: Simon Langley
Creative Director/Art Director: John Lam
Creative Group Head/Writer: Laurie Geddes
Agency Producer: Anastasia Nielsen
Group Account Director: Bruce Pywell
Account Manager: Amanda Porritt
Planner: Heather Morrisson
Photographer: Jonathan May
Retoucher: Ian Connor
Says Claire Garth, general manager, Sydney Dogs & Cats Home: "We are the only pet shelter in Sydney to never place a time limit on the animals in our care. To remain viable, we rely on the generosity of the community to ensure we can continue finding new homes for thousands of abandoned pets every year."
The work taps into the pre-Christmas mindset when people are pre-occupied with shopping.
Says Garth: "At Christmas time, when people are all wrapped up in the spirit of giving, we wanted to remind them that giving a rescue pet a home is the greatest gift of all, and for those unable to adopt, donating to our cause helps us to continue giving second chances to every animal in need."
VIEW DOG OUTDOOR
VIEW CAT OUTDOOR
This campaign builds on J. Walter Thompson's previous work for
SD&CH, including the hugely successful #AlmostHomeless campaign
which helped generate the 10,000 signatures needed to lobby the NSW
Government to find a new home for the shelter. As well as the ongoing
#FollowAStray Instagram campaign which aims to turn Travis Barker the
Stray into a celebrity who can raise funds for the shelter through
advertising.Creative agency: J. Walter Thompson, Sydney
Executive Creative Director: Simon Langley
Creative Director/Art Director: John Lam
Creative Group Head/Writer: Laurie Geddes
Agency Producer: Anastasia Nielsen
Group Account Director: Bruce Pywell
Account Manager: Amanda Porritt
Planner: Heather Morrisson
Photographer: Jonathan May
Retoucher: Ian Connor
