J. Walter Thompson Shines at Pakistan Advertiser’s Association Awards
J. Walter Thompson was the most awarded agency at the Pakistan Advertisers Society Awards for a second year in a row, winning six medals for innovative campaigns for major brands across a wide range of consumer segments.
The agency took home awards in Banking & Financial Services for HBL’s Football Campaign; in Breakfast Food & Dairy for its Olper’s Ramadan campaign; in Ice Cream & Desserts for its Cornetto Mobile & Digital Activation; and in Cosmetics & Personal Care for the Lux Relaunch campaign.
The agency also won the inaugural “Passion for Pakistan” award for HBL’s Football Campaign. Walter, a specialist agency, won the Beverage category for its “Better Together” campaign for PepsiCo Pakistan.
The PAS Awards, which recognises just one winning campaign for each category, is Pakistan’s largest advertising award show.
“I am extremely proud of my team and yet another wonder full performance by JWT Pakistan. This clearly shows our understating of the culture and consumer and the magic required to create powerful ideas. We are never afraid to do something new, every time,” said Mansoor Karim Shaikh, CEO of J. Walter Thompson Pakistan.