J. Walter Thompson Appoints Marianne Admardatine as Indonesia CEO

J. Walter Thompson Asia Pacific today announced the appointment of Marianne Admardatine as the new Chief Executive Officer (CEO) for J. Walter Thompson Company Indonesia, comprising Mirum and J. Walter Thompson, effective January 2018. 

Admardatine will lead J. Walter Thompson Company’s Indonesia operations, working with the agency leads to further accelerate the network’s capabilities including strategic brand building, digital transformation, customer experience, marketing automation and commerce activation. She will also be responsible for driving thought leadership and building business engagement with C-suite clients to initiate integrated campaigns. 

Marianne has extensive experience across brand management and marketing, media, activation, public relations and social media. Over the course of her career, she has worked on a wide range of accounts including Indonesian Ministries of Tourism, Ministry of Finance, Ministry of Communication and Informatics, Bank of Indonesia, HSBC, Unilever, Pertamina, SONY, Disney, Tokopedia, Ford, Google, Twitter, LINE, Bukalapak and Prudential.

Until recently, Marianne held senior management roles, including responsibility for network and business development, within the Ogilvy Group Indonesia. She was also Managing Director of Ogilvy PR and Pulse Communications, and in August this year she was named as one of Campaign Asia’s “Women to Watch”

Jacco Schegget, Southeast Asia CEO of J. Walter Thompson, stated: “We are thrilled to bring Marianne on board. She is a true powerhouse, thought leader, and a prominent figure on Indonesia’s corporate and brand communications scene. Her trademark passion and energy will help the JWT group further unlock growth for clients – Indonesian companies or ambitious multinationals - helping their brands grow by creating ideas that travel and systems that scale. Marianne is uniquely positioned to drive our brand and consumer understanding across all touchpoints of the customer journey, be it digital, PR or offline.”

John Gutteridge, APAC CEO of J. Walter Thompson, added: “Indonesia is an important market for J Walter Thompson and, given the transformation we are effecting within the company, it’s great to welcome Marianne’s wealth of experience. I am confident she will help build on JWT Jakarta’s existing strengths and take our agency to the next level.”

Marianne commented: “I am honored to join the J. Walter Thompson Company in Indonesia, given its outstanding reputation in the advertising and digital communities as one of the country’s most progressive agencies. With Mirum in the group we have a regional digital thought leader in-house and I am looking forward to working with the team to open new doors and widen our reach of brand management, creative services and communications.  With the advent of startups, innovation and disruption, these are exciting times indeed!”

J. Walter Thompson Indonesia’s clients include top three telco XL Axiata which has seen 3 consecutive quarters of growth and was recently named one of the ‘best performing telcos in the entire ASEAN region’ by Bloomberg. It is also Agency of Record for CekAja.com, Indonesia’s largest financial e-commerce company.