Isobar Trains Next Generation of Little Farmers for Kellogg's

Kellogg’s has launched the latest phase of its inaugural master brand campaign in the UK.  With the release of the Little Farmers film, created by Isobar, the brand’s European digital agency, Kellogg’s begins to reconnect people with the origins of their food.  The Little Farmers film will run across YouTube, the brand site and social media in the UK and Republic of Ireland.  

In the film, an inquisitive group of school children visited a UK Kellogg’s farm in the heart of the British countryside to explore, interact and learn about the origins of their food. Through a series of hands-on activities the kids discover that every bowl of Kellogg’s cereal starts with sunshine and natural grains, many of which are nurtured, grown and harvested close to home. The resulting film expresses the natural beauty of the British countryside with the energy and enthusiasm of inquisitive children on an adventure into nature.

The ‘master brand’ campaign is being driven by a series of long-term operational initiatives within Kellogg Europe to uphold the quality credentials of its breakfast cereals and its longstanding leadership and commitment to hunger relief.