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Group745
Group745
Group745
Group745
Group745
Group745
Trends and Insight in association withSynapse Virtual Production
Group745

Is Your Business Ready for the Content Explosion?

05/12/2016
Asset Management, distribution and software
London, United Kingdom
15
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As the way campaigns are delivered continues to evolve, Group IMD asks whether you're ready for the new content era

Advertisers expect shorter campaign implementation times and are updating content more frequently. Changing offers, postcode-targeting, integrating TV and social campaigns; agencies need to be more agile than ever.

And tomorrow, things will move even faster.

Content will be dynamic; updated close to airtime, based on the moment.

The time to tailor content, manage airtime and deliver to stations will reduce to near zero as advertisers seek to maximise the effectiveness of programmatic buying.

The way agencies automate and collaborate must evolve to keep up.

At Group IMD, we've built and continue to keep evolving technology that helps our agency and production clients run a better business today and be ready to thrive in tomorrow's 'faster than ever' video world.

And it's not just hot air.

Starting tomorrow and for the next 5 weeks, we'll be sharing the real features and industry firsts brought to you by IMD Cloud, as well as how agencies are reclaiming hundreds of hours each year, even taking on creative challenges that weren't possible before.

It's not just about delivering an ad; it's about your technology partner recognising the challenges of today and opportunities of tomorrow; building solutions to automate, connect and transform the way you work.



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