Is This the First Christmas Ad of 2019? Gap Launches 'The Hoodie'

Johannes Leonardo's second campaign for Gap is around the 'Gift the Thought' brand platform anchored by this heartwarming hero film, 'The Hoodie'.

'The Hoodie' tells the story of a young boy and his mother and the evolution of their relationship over the years. Directed by AG Rojas, the film showcases the love and timeless bond between a mother and son told through the lens of a single Gap hoodie, one of the brand’s most iconic items of clothing. The Gap hoodie serves as the vehicle in which the spot moves through decades of nostalgia and moments of intensity in the forming of this familial relationship.

The song is also an instrumental version of Where Is My Mind by The Pixies.

The best gifts are given with meaningful intention, customers can purchase a wide range of thoughtful gifts for anyone they care about along with thought-based gift tags as part of the overarching campaign.