Irwin Mitchell Launches Emotional New Ad Campaign; “Expert Hand, Human Touch”
Irwin Mitchell has launched its latest campaign with two 30” TV spots created by VCCP.
The TV spots, which will be supported by a national campaign, features a real Irwin Mitchell client and focuses on how the solicitors genuinely care about their clients, with the films demonstrating how they provide an ‘expert hand with a human touch'.
The client featured is Jack Martindale. Jack was hit by a car resulting in his skull being shattered into 30 pieces, he was in a coma for three months, and was left with a life changing brain injury. With Irwin Mitchell’s help, Jack was able to access appropriate rehabilitation and support which has allowed Jack to return to university and complete his degree but also publish a book about his journey ‘Battling a brain injury: the life that Jack built’.
Jack said: “Graduating with a 2:1 and having my first book published feels like a personal and professional triumph. It’s been a pleasure working with Irwin Mitchell on their new campaign as they provided invaluable support during my rehabilitation.”
Kevin Peake, Sales and Marketing Director at Irwin Mitchell said; “The latest development of our IM brand is more than just an advertising campaign. It’s designed to demonstrate our close understanding of our client needs and our empathy. Whether our client has a personal interest or a business one, the clear message is that our people are there not only to give expert legal advice but also to guide and offer support. Having one of our clients feature in the advert is testament to the relationships we have and creates genuine authenticity which as a brand is important”.
The campaign is running on TV alongside press, radio, online and social content.
Advertiser: Irwin Mitchell
Executive Creative Director: Mark Orbine
Creative Director: Janetta Lewin
Copywriter: Jade Thurman
Planner: Christine Asbury
Art Director: Sophie Townsend
Media Agency: MEC
Post Production / VFX
Post Production House: Finish
Executive Producer: Jeremy Goold
Director: Tom Connolly
Production Company: You Are Here