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Creative

Iris Releases Hat Trick of adidas World Cup Campaign Work

Mo Salah, Gabriel Jesus and the Spanish national squad feature in these three new powerful and creative football-themed films

Iris Releases Hat Trick of adidas World Cup Campaign Work

Iris has released three new videos for adidas for their World Cup Campaign.

Mo Salah, Gabriel Jesus and the Spanish national squad feature in these three new powerful and creative football-themed films 

Watch them below to see them for yourself. 



‘Paint the Streets – The Gabriel Jesus Mural’ 

“At the end, I owe my creativity to Jardim Peri. It's what got me here." Four years ago, @gabrieljesus33 painted the streets of Jardim Peri. Now, those same streets are painted to celebrate him. #HereToCreate

During the 2014 world cup, Gabriel Jesus was a 16-year-old kid painting the streets of his local favela town in support of the brazil national team. Four years on, he is leading the front line for brazil at the 2018 world cup. This time, the streets are painted for him.

In collaboration with a local street art collective and the local community, Iris created a giant mural of Jesus over 20 houses in his hometown of Jardim Peri. 



Mo Salah – 100 Million Strong 

“Tomorrow. 100 million strong.  @MoSalah is #HereToCreate

Creativity inspires a nation & brings people together. Mo Salah is the nation’s hero… and with a population of 100 million, Egypt relies on him to carry them through their world cup journey. The weight of 100 million compatriots’ hopes & dreams on your shoulders could break a man - Mo Salah sees it as a driving force behind him, Iris customised his boots in homage to that. 



‘RFEF – Demand Greatness’ 

“They expect greatness. Give them something to celebrate. @sefutbol is #HereToCreate”.

Despite political unrest, the Spanish football team are united and the power of creativity can bring people together. The people of Spain tell the national team how they expect them to play and how they expect them to win.



‘Paint the Streets – The Gabriel Jesus Mural’ Credits:

Diptongo – Production Company

Julian Duque – Director

Henry Scotland – Managing Partner

Ben Buchanan – Group Account Director

Senior Account Executive: Lottie Tonks

Michael Hanney – TV Producer 

Iain Robson – Design Director

Rachid Ahouiyek – Creative Director

Matt Wood – Copy Writer

Tom Loveless – Art Director

Gary Turnbull @ Grand Central Recording Studios - Sound


Mo Salah – 100 Million Strong Credits

Creative Director: Rachid Ahouiyek

Creative: Jon Wedlake, Matt Carter

Group Account Director: Matt Glyn

Senior Account Director: Simone Botherway

Senior Account Executive: Ted Bainsfair

Producer: Catharine Griffiths

Producer: Hetty Yoxall

Director: Rachid Ahouiyek & Jon Wedlake

Editor: Simon Allison

Post Production: Absolute


‘RFEF – Demand Greatness’ Credits:

Creative Director: Rachid Ahouiyek

Senior Account Director: Simone Botherway

Senior Account Executive: Ted Bainsfair

Producer: Catharine Griffiths

Director: Rachid Ahouiyek

Editor: Simon Allison

Post Production: Absolute

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