Iris Germany Selected as Kaspersky’s Agency for Global B2B Brand Communication
Following a competitive pitch in Q2 2019, Kaspersky has named Iris Germany their strategic and creative agency for B2B brand communication.
As one of the world’s most famous brands in cybersecurity for more than 20 years, Kaspersky began its success story at a time where the internet was still in its infancy.
Kaspersky and its B2B Brand Activation Studio team are now partnering with Iris to explore new ways of developing innovative and engaging branded content to support their rebranding and new brand positioning, helping businesses to 'bring on the future'.
The partnership’s first activities were launched in Q3 2019, starting with a brand content campaign, which will run alongside product campaigns targeted at business audiences in key markets around the world.
The new partnership is a highlight of Iris Germany’s long track record in working with globally renowned IT and software clients.
Susi O’Neill, head of brand content B2B Global Kaspersky, commented: “We were seeking a new partner to bring our new brand to life for our global B2B audiences. As the go-to experts in internet security, we’re excited to have Iris by our side as a consulting partner to jointly develop a fresh approach on reaching our B2B audiences in the most engaging way.”
Markus Dunz, managing director Iris Germany, said: “Strong B2B communication in IT has been the lifeblood of our Munich office since its very start 20 years ago. All the more reason to be thrilled that we won a prestigious and innovative brand such as Kaspersky to become one of our key clients.”