Interbrand India Unveils Best Indian Brands of 2014

Interbrand India, part of the Omnicom Group, has released the second edition of its Best Indian Brands 2014 league table, the definitive guide to the Top 40 brands in India. The table was unveiled at an exclusive event attended by the Representatives and Brand Custodians of the top Indian Brands that made it to the list, at The Four Seasons Hotel, in Mumbai.  

Keki Dadiseth, Chairman Omnicom Group India and Graham Hales, Global CMO, Interbrand, jointly hosted the event which included four gripping speaker sessions based around the theme, by Dr. Mukund Govind Rajan, Group Executive Council, Brand Custodian and Chief Ethics Officer, Tata Sons Limited, Mr. SP Shukla, President, Group Strategy, Defence Sector & Chief Brand Officer, Mr. CK Venkataraman, Chief Executive Officer, Jewellery, Titan and Mr. Sandeep Menon, Country Marketing Director for Google India. 

The Best Indian Brands 2014 league table was unveiled by Ms. Tanya Dubash, the Executive Director and Chief Brand Office for the Godrej Group, a long standing partner of Interbrand India. 

Graham Hales, Global Chief Marketing Officer, Interbrand, “With an impressive growth rate of 14% across the brands within table, we can see that investing in brands is a good opportunity for Indian business. 

Indian business may have been slow to start the process of creating really strong brands, but the opportunity is now evident and in its own right that should feed the impetus to create stronger brands”

Commenting on the release, Ashish Mishra, Managing Director, Interbrand India, said, “Not just Indian but very few Asian companies have managed to build valuable international brands. In my mind, it has to do with a prevalent business belief that brand is a cost, rather than a strategic and long-term investment. Here businesses clearly lead the brand and are not led by it, with the brand mostly relegated to being an expression tool. As a leading brand consultant in the region, I see the need to continue to educate senior managers, about brands being an asset that require long-term management and planning. If Indian companies begin to change their brand mindset, the opportunities are limitless. 

Indeed opportunities are a positive way of looking at the challenges. And there can’t be a stronger motivation for us than to act as a bridge of sorts in the Indian corporate world - between the two league tables we bring to the market – Best Indian Brands and Best Global Brands.“

Interbrand's brand valuation methodology is considered most comprehensive and covers the key areas of financial analysis, role of brand index and brand strength scores. We were the first to introduce Brand Valuation concept and in fact, are one of the only two ISO certified methods in the world, of valuing brands. Beyond resulting in a numeric value, the Brand Value perspective brings in an appreciation of where and how Brand & Business Value could be created. These are the discussions Interbrand wants to create in the Indian market to create a rightful leverage for Indian Brands on the domestic as well as the global scale. The Best Indian Brands table employs the same rigorous metrics and methodology that's used for the reputed 'Best Global Brands' property.

The Full table can be seen below.